Marketing

Marketing is about understanding your customers' needs. Learn what they want to know and at which places you can meet them. Create products that fit exactly what they want instead of a one-size-fits-all.

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Blog posts

How to Create Cover Graphics
By
Clemens Lode
, posted on
March 11, 2023
.

How to Create Cover Graphics

Here, I explain the bare minimum requirements to create a custom cover for publishing on Amazon KDP. Hiring professional services are still recommended.

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Books and Your Professional Career
By
Clemens Lode
, posted on
March 11, 2023
.

How Writing a Book can Help your Professional Career

A good approach to book publishing is to focus less on the profits from the sale and more on the connection you create with your readers to markt your services.

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 Great Expectations
By
Clemens Lode
, posted on
March 11, 2023
.

Great Expectations can be Dangerous

Be careful with your expections of the sales of your first book. It is best to expect no sales and be happy about the experience you can use for your next one.

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Starting a New Book
By
Clemens Lode
, posted on
March 11, 2023
.

How to Start a New Book the Right Way

You have two options: either write a book that you want to hold in your hands or you write a book that you want to see others holding in their hands.

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Selecting Personas
By
Clemens Lode
, posted on
March 11, 2023
.

How to Organize your Target Audience

When deciding for whom you are writing, come up with representative examples of people who will read your book. Apply names to make it more personal.

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 How to Organize Your Ideas
By
Clemens Lode
, posted on
March 11, 2023
.

How to Write a Non-Fiction Book

Reader of non-fiction books have a specific problem, need, or interest, and you are trying to solve it by providing instructions or information.‍

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Scouting the Market
By
Clemens Lode
, posted on
March 11, 2023
.

The Similarities of "Scouting" in Games and Marketing

Knowing how to deal with a "fog of war" in real time strategy games like StarCraft can help understanding and teaching the principles of marketing.

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7 Simple Steps to Improve SEO of Your Webflow Website
By
Clemens Lode
, posted on
March 11, 2023
.

7 Simple Steps to Improve SEO of your Webflow Website

With optimized websites, Webflow gives you a great start for SEO. With the 7 easy steps, you can improve your search engine rating significantly.

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Recommended Books

Cover image of the book Kanban Remastered, Agile Lessons from Strategy Games

Kanban Remastered, Agile Lessons from Strategy Games

How Strategy Games can be used to Teach Agility

8 Essays on Comparing Kanban with StarCraft. Unterstand agility from a gamer's perspective and improve your team's collaboration and effectiveness.
Read more...
3D Cover of Scrum Your JIRA! Your Waterfall Organization Transformed into Multidisciplinary Teams, 10 Essays on Using Online Tools to Improve an Offline Technique

Scrum Your JIRA!

Need Ideas to improve your JIRA for agility?

Scrum Your JIRA! Your Waterfall Organization Transformed into Multidisciplinary Teams, 10 Essays on Using Online Tools to Improve an Offline Technique
Read more...
Book Cover with the title Better Books with LaTeX the Agile Way, Streamline Your Writing Process and Connect with Readers from Day One in 2023

Even Better Books with LaTeX, the Agile Way in 2023

Streamline Your Writing Process

Connect with Readers from Day One. Better Books with LaTeX the Agile Way can help you to self-publish your Book on Amazon, Google, and Leanpub.
Read more...

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